TAKING NEW TECHNOLOGIES INTO TEXTILES

The textile industry is particularly difficult to understand for outsiders
wishing to exploit their new technologies and innovations within it.

There are thousands of companies, intermediate products and end-uses
Most textile companies are fairly small, including some of the
important ones
Supply chains are multi-layered and often multi-national
Structures of both cost build up and value adding and retention
are often complex and opaque
Many important parts of the industry are fashion-driven and to
some extent craft-based
Decision-making rules are frequently counter-intuitive

DRA uses its knowledge base and its "from the market backwards" 
approach to help companies to be much quicker and more accurate 
in launching innovations into the textile industry. We identify the most 
attractive end-uses and the key target supply chain partners. We 
accelerate the necessary switch from a "technology push" to a 
"market pull" product launch dynamic.

Past projects taking new technology into textiles have involved: