The textile industry is particularly difficult to understand for outsiders wishing to exploit their new technologies and innovations within it.
DRA uses its knowledge base and its "from the market backwards" approach to help companies to be much quicker and more accurate in launching innovations into the textile industry. We identify the most attractive end-uses and the key target supply chain partners. We accelerate the necessary switch from a "technology push" to a "market pull" product launch dynamic. Past projects taking new technology into textiles have involved:
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