The textile industry is particularly difficult to understand for outsiders
wishing to exploit their new technologies and innovations within it.
DRA uses its knowledge base and its "from the market backwards" 
approach to help companies to be much quicker and more accurate 
in launching innovations into the textile industry. We identify the most 
attractive end-uses and the key target supply chain partners. We 
accelerate the necessary switch from a "technology push" to a 
"market pull" product launch dynamic.

Past projects taking new technology into textiles have involved:
pan-textile experience

associates & partners

strategic market planning projects
market research & business analysis
textile industry cluster studies
taking new technologies into textiles
focused textile knowledge
in-company strategy development meetings