Strategic market planning is about matching a business to its future environment. It requires a clear
understanding of a businesss internal strengths and weaknesses and the external opportunities and threats.

DRA provides research-based strategic market planning services to help businesses in all parts of the 
industry to create a new strategic vision. Exploration of different future scenarios is frequently involved.
pan-textile experience

associates & partners

strategic market planning projects
market research & business analysis
textile industry cluster studies
taking new technologies into textiles
focused textile knowledge
in-company strategy development meetings