What
determines the observed pattern of fibre use in 100% or
blended form in different end-use products? How could it be changed?
DRA have developed the following linked, proprietary approaches to exploring
this question based on the insight that it is best to start analysing at the
FABRIC STORY level (eg linen-look) before considering end-uses (eg ladies’
skirts).
These
methods contain a mix of qualitative and quantitative elements and their application
involves group discussions and the scoring of fabric and garment samples.
They produce
estimates of future consumption of a particular fibre in one, or all, end-uses
for different
sets of relative fibre prices.
Our methods are used mainly to help clients to assess the commercial prospects
for new and modified fibres and for assessing the potential of novel fibre
and fabric treatments.
They have been used on: lyocell, PTT, PLA, XLA, and Optim fibres and plasma
fabric treatments.
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